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What is Responsive Web Design?

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You often hear the words Responsive Web Design or some phrase with the word Responsive in it, but wonder what it really means. It simply means the layout responds to a user’s viewing device automatically – no separate software or app required – nor is it a “simplified” version of a website. You’ve seen those before: where you often have to go to the “non-mobile” version, to find the content you are looking for.

This type of layout can also be considered flexible, in that it adapts to a user’s window size.  If you are on a desktop computer, test out responsiveness for yourself by modifying the size of your viewing window: watch the  layout of this website “respond” right before your eyes. It doesn’t matter whether a user is behind a desktop computer, a tablet or a mobile device: the layout adapts to the user’s screen size, and is not hardware specific. This helps ensure a responsive website will continue to work in the future as new technology/phones/versions get released.

The concept of responsive web design has been around for years, but became more mainstream when Google announced it was going to change it’s mobile search results. Test to see if your website is ranked “mobile-friendly” through Google here. It’s now a necessity for websites to work appropriately on mobile devices.

Contact us today for a consultation on your new or existing website on how you can make it responsive.


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