Social Media tips and tricks
Filed Under: Educational Series, Social Media
Social media is sharing and communication. It can be very broad, while ad marketing is more targeted. Social media can be used for advertising, PR, customer service and sharing news. Primarily, social media is all about having conversations.
A good social brand interacts with it’s target audience.
It develops meaningful ties over shared interests, and demonstrates a genuine interest in their audience.
Listen, join the conversation, be transparent, get personal, and be authentic.
Some do nots:
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Some dos:
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Other suggestions:
- don’t be afraid to evoke emotion
- don’t be afraid of admitting mistakes, it shows you are human
- don’t be afraid to experiment
Instagram and Facebook suggestions:
- post regularly
- use hashtags (#dontmakeittoolongoritbecomesirrelevant)
- don’t clog the feed (overposting)
- comment, like, respond
- Facebook posts can be scheduled in advance
Twitter guidelines:
- schedule tweets at least two weeks in advanced
Blogging suggestions:
- most time consuming, but highest payouts with user engagement, search engines
- blog links can be shared on other social media networks, thus increasing traffic
- set a goal for HOW OFTEN
- set guidelines and monitor comments
- keep comments short and sweet
- feature guest bloggers for different voices
Social Media Tools:
- Shorten your links: bit.ly
- sproutsocial
- Hoot Suite
- Facebook analytics