Social media is sharing and communication. It can be very broad, while ad marketing is more targeted. Social media can be used for advertising, PR, customer service and sharing news. Primarily, social media is all about having conversations.
A good social brand interacts with it’s target audience.
It develops meaningful ties over shared interests, and demonstrates a genuine interest in their audience.
Listen, join the conversation, be transparent, get personal, and be authentic.
Some do...
